Education:

2012 Doctor of Philosophy Monash University (Faculty of Business & Economics, Department of Marketing, Melbourne, Australia) — PhD Thesis Title: Store and Brand Name Effects on Consumer Purchase Decision-Making Description: The thesis investigated how brand and store names affect consumer purchase intentions. Results from a survey and an online experiment suggest store names fulfil similar roles as brand names. However when brand and store names are both available, brand names have a greater influence on purchase intent than store names.

1998 Master of Business and Administration Open University Business School (Milton Keynes, UK) — MBA Research Project Title: Developing an Organisational Measurement Performance System Majors: Performance Measurement & Finance

Memberships:

American Marketing Association
INFORMS Society for Marketing Science
Academy of Marketing Science
Association for Consumer Research
Australian and New Zealand Marketing Academy
Australian Marketing Institute,
Certified Practising Marketer
Australian Market and Social Research Society

Experience:

Deakin University
2020-ong.           Workload coordinator in the Department of Marketing;

2020                     Director of International in the Department of Marketing;

2018-Sept-Nov  Acting Associate Dean Research Faculty of Business and Law;

2014-2018         Associate Head of Research in the Department of Marketing;

2015-2018         Member of the Faculty of B&L Research Committee 2013-ong. Member
                              of the Deakin Human Research Ethics Committee (DUHREC);
2013-2016
2018-ong.           Member of the University Academic Board;

2014-2015         Director of Higher Degree by Research in the Department of Marketing;

2014-2015         Member of the Faculty of Business and Law Higher Degree by Research
                              Committee;

2012-2014         Member of the Faculty of Business and Law Curriculum Committee;

2012                    Acting Associate Head of the School (Management and Marketing) 
                              (three months);

2012                    Member of the Faculty of Business and Law Academic Progress 
                              Committee;

2010                    Member of the Faculty of Business and Law Student Experience and
                              Engagement Committee;

2005-2006          Member of the Faculty of Business and Law Advanced Standing 
                               Committee;

Visiting Positions:

2012 (three months) Visiting Academic at Monash University (Melbourne, Australia);
2012 (one month) Visiting Research Scholar at The Florida State University
           (Tallahassee, FL, USA) 2012 (one month) Visiting Academic at the University of
            Bath (Bath, UK) 2010 (three months) Industry placement as Scientific Analyst at
            ResearchNow (Sydney, Australia)

National and Other Competitive Grants:

2023             Red Cross Australia — $161,159  Evaluation of the Black Summer
                       bushfire recovery program extension, with Matteo Vergani, Greg Burton and
                       Timothy Neale (Deakin University).              
2018-2019  Australian Bureau of Statistics — 2019: $786,112 2018: $363,636 for the
                       project: A Vision for the Future: NDAC Future State Implementation, with
                       Matt Mount, Amanda Pyman, Andrew Noblet, Michael Polonsky, and Rens
                       Scheepers (Deakin University).
2013-2015  Australian Government, Office for Learning and Teaching — $220,000 for the
                       project: Supervising the Doctor of Business Administration thesis:
                       Addressing the needs of candidates and supervisors, with Michelle Wallace,
                       Simon Pervan (Southern Cross University), Deborah Blackman (University of
                       Canberra) and Terry Sloan (University of Western Sydney) This project
                       researched good practice DBA supervision and delivery models. Twenty-one
                       Australian universities offer DBA programs with an estimated number of up
                       to 2,000 enrolments, yet DBA supervision is under-researched and attrition is
                       of concern. The DBA is distinct from the PhD in that it aims to develop
                       researching professionals in business/management. This project will map
                       the characteristics and learning needs of candidates, examine supervision
                      delivery models and develop measurement tool the Supervision Style Index,
                      to analyse supervisory practices. Findings will provide a framework for
                      university managers to assess and develop good practice in supervision and 
                      delivery models. The research and dissemination practices will develop a
                      community of practice among DBA Directors of Research Training. In the
                      longer term the framework will be beneficial to on-going development of
                      resource and enhanced completion rates.

Editorial Boards:

Associate Editor: Journal of Strategic Marketing
Member: Journal of Advertising Research; International Journal of Market Research

Ad Hoc Reviewer:

Journal of Service Research, Public Opinion Quarterly, Journal of Business EthicsJournal of Public Policy & MarketingJournal of Interactive Marketing, Journal of Business Research, Journal of Cleaner Production, Journal of Advertising Research, European Journal of MarketingJournal of Marketing Management, International Journal of Hospitality Management, Australasian Marketing Journal, Asia Pacific Journal of Marketing and Logistics among others

Awards and Honours:

2022 Best paper award in the track of Omni-Channel Perplexities and Challenges for Massi, Marta, Chiara Piancatelli and Andrea Vocino (2022) “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity” in Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, Proceedings of the  2022 AMS: 46th Academy of Marketing Science Annual Conference, eds.  Gregory Kivenzor and Weiling Zhuang, Monterey, CA, United States, May 25-27, 2022.

2019 Excellence in Research Department of Marketing Award, Deakin University.

2014 Learning Award Awarded for effectiveness, excellence and exemplary practice in teaching and learning. Faculty of Business and Law, Deakin University.
  
2014 Best paper award for Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2014) “A Research Note on the Propensity of Consumers to Internalize Environmental Costs” in Spirit of Strategy (SOS): the New S.O.S. for Competitive Business, Proceedings of the 3rd Global Innovation and Knowledge Academy Conference, eds. Arch Woodside, Domingo Ribeiro and Kun-Huarng, Valencia (Spain), July 7-10, 2014

2012 Research Award for Early Career Researcher from the Faculty of Business and Law of Deakin University

2009 Highly Commended Award Winner at the Literati Network Awards for Excellence 2009 for the paper “Message Framing: Keeping Practitioners in the Picture” published in Marketing Intelligence & Planning 26 (6), 634-648 with S. Pervan

Languages:

Italian Native
English Fluent
Spanish Notions
French Notions

Computer skills:

OS Linux/Unix, Windows, DOS Typography LaTeX, Microsoft Office, Open Office Scientific SPSS, SAS, R, STATA, MPlus, LISREL, AMOS, BUGS.

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