Journal Articles:

Nasa Jayant, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton and Andrea Vocino (2025), “Moral Compass of Identity: Ethical Predispositions Predict the Importance Consumers Ascribe to Their Group and Individual Identities”, Journal of Association of Consumer Research, 10 (1), DOI link

Massi Marta, Chiara Piancatelli, Andrea Vocino and José Rojas-Méndez (in-press), “Making it Real on Social Media: Exploring Authenticity Strategies for Sport and Fitness Influencers”, Journal of Strategic Marketing, DOI link

Massi Marta, Chiara Piancatelli and Andrea Vocino (2023), “Authentic Omnichannel: Providing Consumers with a Seamless Brand Experience through Authenticity”, Psychology & Marketing, 40 (7), pp. 1280-1298 DOI link 

Coşkun, Ayşen, Michael J. Polonsky and Andrea Vocino (2023), “Pro-Environmental Purchase Intentions in a Low-Involvement Context: The Role of Myopia and Apathy”, Journal of Global Responsibility, 14 (3), pp. 310-336 DOI link

Vocino Andrea, Nicholas McClaren (2022), “An Empirical Investigation of the Professional Identification of Sales Managers and their Ethical Intentions”, Journal of Business and Industrial Marketing, 37 (11), pp. 2231-2246 DOI link

Wijayasundara, Mayuri,  Michael J. Polonsky, Winston Noel and Andrea Vocino (2022), “Green Procurement for a Circular Economy - What Influences Purchasing of Products with Recycled Material and Recovered Content by Public Sector Organisations”, Journal of Cleaner Production, 377, p.133917 DOI link

Acuti Diletta, Andrea Vocino, Valentina Mazzoli and Raffaele Donvito (2022) “The Effects of QR Delivered Content on Perceived Product Value”, Journal of Strategic Marketing, 50 (3) pp. 510-532 DOI link

Polonsky Michael J., Mayuri Wijayasundara, Winston Noel and Andrea Vocino (2022) “Identifying the Drivers and Barriers of the Public Sector Procurement of Products with Recycled Material or Recovered content: A Systematic Review and Research Propositions”, Journal of Cleaner Production, 358, p.131780. DOI link 

Piancatelli Chiara, Marta Massi and Andrea Vocino (2021), “The Role of Atmosphere in Italian Museums: Effects on Brand Perceptions and Visitor Behavioral Intentions”, Journal of Strategic Marketing, 29 (6) pp. 546-566. DOI link

Piancatelli Chiara, Marta Massi and Andrea Vocino (2021), “#artoninstagram: Engaging with Art in the Era of the Selfie”, International Journal of Market Research, 63 (2), pp. 134-160. DOI link

Larkin, Matthew P., Zohid Askarov, Chris Doucouliagos, Chris Dubelaar, Maria Klona, Joshua Newton, T.D. Stanley and Andrea Vocino (2019), “Do Houses Prices Ride the Wave of Immigration?”, Journal of Housing Economics, 46, pp. 101630. DOI link

Taufique, Khan, Michael J. Polonsky, Andrea Vocino and Chamhuri Siwar (2019) “Measuring Consumer Understanding and Perception of Eco-labelling: Item Selection and Scale Validation”, International Journal of Consumer Studies, 43 (3), pp.  298-314. DOI link

Puncheva-Michelotti, Petya, Andrea Vocino, Marco Michelotti and Peter Gahan (2018) “Employees or Consumers? The Role of Competing Identities in Individuals’ Evaluations of Corporate Reputation”, Personnel Review, 47 (6), pp. 1265-1288. DOI link

Taufique, Khan, Andrea Vocino and Michael J. Polonsky (2017) “The Influence of Eco-Label Knowledge and Trust on Pro-environmental Consumer Behaviour in an Emerging Market”, Journal of Strategic Marketing, 25 (7), pp. 511-529. DOI link

Michelotti, Marco, Andrea Vocino, Peter Gahan and Julia Roloff (2017) “Non-Wage Benefits, Corporate Ownership and Firm Performance in Post-Communist Economies: Evidence from Ukraine”, The International Journal of Human Resource Management, 28 (20), pp. 2861-2892. DOI link

Coşkun, Ayşen, Andrea Vocino and Michael J. Polonsky (2017) “Mediating Effect of Environmental Orientation on Pro-Environmental Purchase Intentions in a Low-Involvement Product Situation”, Australasian Marketing Journal, 25 (2), pp. 115-125. DOI link

McClaren, Nicholas and Andrea Vocino (2017) “The Direct and Indirect Effect of NFC on Marketers’ Work Norms, Vocational Socialization, Individual Ethical Position, and Ethical Perceptions”, Journal of Business and Industrial Marketing, 32 (1), pp. 109-123. DOI link

Pervan, Simon, Deborah Blackman, Terry Sloan, Michelle Wallace, Andrea Vocino and Cathy Byrne (2016) “Framing the Socialisation Process of the DBA Candidate: What Can Universities Offer and What Should Candidates Bring?”, Studies in Continuing Education, 28 (3), pp. 299-317. DOI link

Grimmer, Martin, Morgan Miles, Michael J. Polonsky, and Andrea Vocino (2015) “The Effectiveness of Life-Cycle Pricing for Consumer Durables”, Journal of Business Research, 68 (7), 1602-1606. DOI link

Wallace, Michelle, Cathy Byrne, Andrea Vocino, Terry Sloan, Simon Pervan and Deborah Blackman (2015), “A Decade of Change in Australia’s DBA Landscape”, Education + Training, 57 (1), pp. 31-47. DOI link

Vocino, Andrea, Michael J. Polonsky and Sara Dolnicar (2015), “Segmenting Australian Online Panellists Based on Volunteering Motivations”, Asia Pacific Journal of Marketing and Logistics, 27 (1), pp. 4-22. DOI link

Polonsky, Michael J., Andrea Vocino, Martin Grimmer and Morgan Miles (2014), “The Interrelationship between Temporal and Environmental Orientation and Pro-Environmental Consumer Behaviour”, International Journal of Consumer Studies, 38 (6), pp. 612-619. DOI link

Vocino Andrea and Michael J. Polonsky (2014), "Career Overall Average Relative Response Time of Online Panellists", International Journal of Market Research, 56 (4), pp. 443-466. DOI link

Puncheva-Michelotti Petya, Rod McColl, Andrea Vocino and Marco Michelotti (2014), “Corporate Patriotism as a Source of Corporate Reputation: A Comparative Multi-Stakeholder Approach”, Journal of Strategic Marketing, 22 (6), pp. 471-493. DOI link

Polonsky Michael J., William Kilbourne and Andrea Vocino (2014), "Relationship between the Dominant Social Paradigm, Materialism and Environmental Behaviours in Four Asian Economies", European Journal of Marketing, 48 (3/4), pp. 522-551. DOI link

McQuilken Lisa, Heath McDonald and Andrea Vocino (2013), “Is Guarantee Compensation Enough?: The Important Role of Fix and Employee Effort in Restoring Justice”, International Journal of Hospitality Management, 33, pp. 41-50. DOI link

McDonald, Heath, Adam Karg and Andrea Vocino (2013), "Measuring Season Ticket Holder Satisfaction: Rational, Scale Development and Longitudinal Validation," Sport Management Review, 16 (1), pp. 41-53. DOI link

Polonsky, Michael J., Andrea Vocino, Stacy Landreth Grau, Romana Garma and Ahmed Shahriar Ferdous (2012), "The Impact of General and Carbon Related Environmental Knowledge on Attitudes and Behaviour of US Consumers: A Structural Equation Modelling Approach," Journal of Marketing Management, 28 (3-4), pp. 238-263.  [Special Issue on Revisiting Contemporary Issues in Green/Ethical Marketing]. DOI link

Vocino, Andrea and Michael J. Polonsky (2011), "Volunteering for Research: A Test of the Psychometric Properties of the Volunteer Functions Inventory with Online Panellists," International Journal of Public Opinion Research, 23 (4), pp. 508-521. DOI link

Ringer, Allison, Michael Volkov, Andrea Vocino, Kerrie Bridson and Stewart Adam (2011), "Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice," Information Technology, Education and Society, 12 (1), pp. 47-67. DOI link

Wilson, Bradley, Andrea Vocino, Stewart Adam and Jason Stella (2011), "Investigating Directionality for a Media Consumption Construct: Establishing the Utility of Confirmatory Vanishing Tetrad Analysis," Asia Pacific Journal of Marketing and Logistics, 23 (1), pp. 23-38. DOI link

McClaren, Nicholas, Stewart Adam and Andrea Vocino (2010), "Investigating Socialization, Work-related Norms, and the Ethical Perceptions of Marketing Practitioners," Journal of Business Ethics, 96 (1), pp. 95-115. DOI link

Vocino, Andrea (2009), "The Effects of Clustered Data on Standard Error Estimates in Covariance Structure Analysis: A Field Data Application," Asia Pacific Journal of Marketing and Logistics, 21 (1), pp. 7-18. DOI link

Adam, Stewart, Andrea Vocino and David Bednall (2009), "The World Wide Web in Modern Marketing's Contribution to Organisational Performance," Marketing Intelligence & Planning, 27 (1), pp. 7-24. DOI link

Pervan, Simon J. and Andrea Vocino (2008), "Message Framing: Keeping Practitioners in the Picture," Marketing Intelligence & Planning, 26 (6), pp. 634-648. DOI link [This article was selected by the Emerald Literati Network as 2009 Outstanding Paper Award for Excellence click here]

Valos, Michael and Andrea Vocino (2006), "An Integrative Marketing Channel Performance Measurement Framework," Journal of Database Marketing & Customer Strategy Management, 14 (1), pp. 17-28. DOI link 

Publications in Industry Journals:

Vocino, Andrea (2002), "Calculating Return on Investment - the Perils and the Pitfalls," Journal of Banking and Financial Services, 116 (2), pp. 28-30. Link